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Have you noticed how every online article, website and blog now has a “share” button that leads the body of the text?  The familiar “F” in shades of blue tell us we can easily link virtually anything we find on the web, from YouTube videos to breaking news stories on our local television’s website to our Facebook pages.  But is this smart?  We asked A. Harrison Barnes, a renowned career coach and founder of EmploymentCrossing.com his take on the easy access to linking everything under the sun.  Keep reading, you might be surprised at his position on one touch business growth.

The EmploymentCrossing.com founder says these “share” and/or “recommend” buttons can keep your social networking efforts fresh and active with the latest goings on in our world.  “It’s a great way for business owners to stay connected to their customer base”.  For instance, if you’re a small business owner who is also a woman, an article titled, “Women rule in the small business environment” is something you absolutely want to share.  You know you rule – this is a great way to make sure everyone else knows it, too – including potential new employees.

Another way all this sharing and recommending helps is that it allows you, as a business owner, to reassure your client base and your employees that you know what you’re talking about.  Is 2010 shaping up to become an especially good year for wine makers in California?  Naturally, an article form a well respected publication will reiterate what you’ve been telling your customers from months.  You have, for lack of a better phrase, put your money where your mouth is.  No doubt, social networking and the ease in which we share and trade information have become powerful marketing tools and if you’re not using them, you’re missing out on more than a few golden opportunities that will virtually cost your business no money at all.  This could mean more profits, new location openings and bringing on board new employees.

So are there any downfalls?  A. Harrison Barnes says it’s like everything else, “A healthy dose of caution will always serve you well”.  He suggests only linking, recommending and sharing information from sources that are relevant and respected.  Read past the title of an article or blog to be sure you’re not linking up with an individual who has no true idea of what he’s talking about.  Remember, it’s your reputation you’re building.  As crazy as it sounds, says the EmploymentCrossing.com founder, anything that’s not professional in its appearance, is filled with typographical errors or just full of information that’s not been proven or substantiated, you want to steer clear from.  You’re building your credibility based on what you choose to share with the world.

Finally, be sure your blog and other public areas are current, accurate and worth sharing.  Just as you’re sharing things you find, you want to be able to provide others your own valuable information so that they might share it with their networks.  Again, it’s yet another way to build your brand and it costs nothing.

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